Paid Advertising - Digital marketing analytics and performance dashboard

Paid Advertising

Strategic ad campaigns on Google, Meta, TikTok & LinkedIn that turn ad spend into sales—not just clicks.

3.2x
Average ROAS

Why Most Paid Ads Fail

  • Campaigns optimized for clicks instead of conversions
  • Poor audience targeting leading to wasted spend
  • No proper conversion tracking in place
  • Cookie-cutter approaches that ignore your unique business
  • Focus on impressions and reach instead of sales

Our Strategic Approach

  • Deep-dive audit of your current campaigns and competitive landscape
  • Custom audience segmentation based on your ideal customer profile
  • Full-funnel strategy from awareness to conversion
  • Proper tracking setup (GA4, Meta Pixel, offline conversions)
  • Continuous optimization based on revenue data, not vanity metrics

What Success Looks Like

Consistent flow of qualified leads with clear attribution
Measurable ROI on every naira spent
Reduced cost per acquisition over time
Scalable campaigns that grow with your business

Ideal For

  • Businesses with proven product-market fit
  • Companies ready to invest ₦200k+ monthly in ads
  • Brands with clear conversion goals (leads, sales)
  • Teams open to strategic collaboration

Not Ideal For

  • Businesses looking for overnight miracles
  • Companies without a clear value proposition
  • Brands wanting to just 'boost posts'
  • Those expecting guaranteed results

Ready to Get Started with Paid Advertising?

Book a free strategy audit. We'll analyze your current situation and show you exactly how we can help.

Request Free Audit

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